Learn the Framework that Built the Nation’s Largest Full Arch Implant Center
Get Patients to Show Up and Say "Yes" to Full-Arch Treatment
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A Letter From Dr. Howard Feffer
"I'm Dr. Howard Feffer and Ten Years Ago I Made a Decision That Changed My Practice…and My Life!"
"Now I'm Giving You The Opportunity To Make The Same Decision That I Made…and At Absolutely No Risk to You!"
The Decision...
I allowed my daughter Stacy an opportunity to come work in my practice. She had a good amount of sales experience and her assignment was to contact all of my full arch 'no sales,' of which there were plenty, bring them back and try her hand at closing them.
The Very Surprising Results...
It didn't take long to realize that something very unusual was happening. Stacy was closing those cases at an astonishing rate...in excess of 70%. Needless to say, things were rolling!
The Result Of That Decision...
Two years later I was able to sell my practice at what then was a record amount for a solo practice in San Diego, and at the age of 70, retired to a life of golf, gym, family fun and travel.
Now It's Your Turn To Cash In...
Today Stacy Farley is recognized in the Full Arch arena as one of the most accomplished Full Arch closers and facilitators in the industry. She's regularly invited to speak at implant courses and conferences all across the country.
Her vision is to help dentists realize the incredible financial rewards that exist today because of Full Arch dentistry, while at the same time giving patients a second chance at a happy, healthy life! A true win–win!
More Good News: The Financial Rewards Are Immediate...
Just like any learned skill, the more you learn and practice, the better you get and the more you profit. The beauty of this system is that as soon as you begin implementing even just the initial basics, you will begin seeing increases in your collections and the more you learn and apply the more your profits will grow.
Now’s your chance to learn Stacy’s framework and use it in your practice to experience the same success we’ve had.
About Stacy Farley
Stacy Farley is a full-arch sales expert with over 20 years of experience in sales and leadership, rooted in a background in communication and business. After helping build the largest single owned implant center in the country, generating $8 million a year and closing 40 to 50 arches per month, she saw the urgent need for better full-arch case acceptance across the industry. Today, Stacy is focused on helping dental teams master the full-arch sales process, communicate value clearly, and close cases with confidence.
conversion rate
(vs 20-30% industry average)
arches per month
consistently
marketing spend
(vs 10-15% industry standard)
years
in the removable implant space
Millions
in additional revenue
generated for practices nationwide
The Hidden Gaps That Leave Millions on the Table in Full Arch Dentistry
Struggling to close cases?
Most practices only convert 2–3 out of every 10 full arch consults, leaving millions in potential revenue on the table.
Staff not fully trained?
Even clinically skilled dentists lose cases because their team isn’t equipped to handle objections or build value.
Patients hesitant about cost?
Sticker shock, financing fears, or uncertainty often stop patients from saying “yes”.
Lost in the competition?
With dozens of offices in a small radius spending heavily on ads, patients often see your practice as “just another option”.
Frustrated and defeated?
Many dentists feel stuck, knowing they can deliver life-changing results but struggling to connect, close, and grow.
The Framework - What You'll Learn
The Complete Full Arch Sales Framework
This isn't theory. It's the exact system that generates 70%+ conversion rates and 40-50 arches per month consistently. Here's what your team will master:
INTRODUCTION: Introducing Your Instructor: Let's Get Started!
What You'll Learn:
Welcome to the program and orientation
Introduction to your instructor and what to expect throughout the course
You’ll begin by meeting your instructor and setting the foundation for the entire training. This opening module sets the tone for your learning experience and ensures you’re prepared to make the most out of each lesson that follows.
MODULE 1: Lead Call
What You'll Learn:
Overview of the lead call process
How to get the most from this course
Establishing your Unique Selling Proposition (USP)
Setting up to take effective lead calls
The core foundation of a successful lead call
Handling pricing questions with confidence
You’ll learn the core principles behind taking lead calls effectively — from preparation to pricing discussions. This module ensures you build a strong first impression that converts inquiries into scheduled consultations.
MODULE 2: Clinical Presentation
What You'll Learn:
The purpose of a clinical presentation
The difference between full arch and GP mindsets
Clinical presentation etiquette and professionalism
The importance of a structured new patient journey
How to review, diagnose, and plan cases with patients
Transitioning smoothly from clinical to sales presentation
Why two clinical options are essential
Sedation options for full arch cases
You’ll master the clinical phase of communication — understanding how to present cases, maintain professionalism, and guide patients through informed decisions. This module ensures the clinical portion builds trust and sets up the sales conversation naturally.
MODULE 3: The Foundation Of Sales
What You'll Learn:
How to effectively persuade others
Selling the problem, not just the product
Differences between GP and full-arch business models
Hiring the right salesperson
Understanding your true product
Developing a strong case acceptance mindset
You’ll build the mental and strategic foundation for successful full arch sales. This module shifts your perspective from transactional selling to value-driven persuasion, ensuring your entire team operates with the right focus and confidence.
MODULE 4: Sales Presentation
What You'll Learn:
Preparing for the sales presentation
The two key principles that drive results
Greeting and rapport building techniques
Introducing your USP during the conversation
Presenting treatment options effectively
Understanding and mastering objections
Presenting price and financing options
Closing and scheduling confidently
You’ll learn the step-by-step process for presenting, handling objections, and closing with clarity. This module equips you to guide patients smoothly from curiosity to commitment — without pressure, confusion, or hesitation.
FINAL INSIGHTS: From Learning to Leading in Sales
What You'll Learn:
Key final takeaways from your instructor
How to apply what you’ve learned moving forward
You’ll end with a powerful summary of the program’s lessons, ensuring you have the confidence and clarity to apply your new skills in real-world scenarios.
How Do You Get the Framework?
You have two paths forward. Both will transform your practice. The only difference is speed and support.
PATH 1: Full-Arch Sales Masterclass
Get immediate access to the complete framework.
The self-paced online course gives you everything your team needs to start closing more full arch cases:
32 straight-to-the-point video lessons breaking down every stage of the patient journey
Real scripts and objection-handling strategies you can implement immediately
Downloadable guides, cheat sheets, and templates for your entire team
Step-by-step training on lead calls, clinical presentations, and sales closes
Access on desktop, tablet, or mobile so your team can learn anywhere
Progress tracking to ensure accountability
Investment: $4,000 only
This is perfect if you want to train your team at their own pace and implement the framework systematically over the next 30-90 days.
PATH 2: Discovery Call + Custom Coaching
Work directly with Stacy's team to transform your practice.
Schedule a discovery call to explore:
Personalized coaching tailored to your practice's specific challenges
In-person or Zoom training for your entire team
Full-arch operations setup for the non-clinical side of your business
Ongoing sales coaching with CoachIQ (AI-powered call tracking and improvement)
Direct support as you implement the framework
This is the fastest path to results—especially if you want hands-on guidance, custom strategy, and real-time feedback.
The Only Wrong Choice Is Doing Nothing
Every day you wait is another high-value case walking out the door.
Every "let me think about it" is thousands of dollars in lost revenue.
Every patient who chooses your competitor is someone whose life you could have changed.
You already have the clinical skills. You already know the treatment works.
What you're missing is the framework to close these cases with confidence.
The practices that implement Stacy's system see results immediately—often within the first week. Because this isn't theory. It's not fluff. It's the exact playbook that built the largest single-owned implant center in the country.
You have two choices:
Take action now and start closing 70%+ of your full arch consults OR
Keep doing what you're doing and watch your competitors pull ahead
Which will it be?
Learn, Observe, Practice
This is how we train teams that actually close.
Classroom Training
We train your team in person or on Zoom, giving them real tools and clear strategies they can use right away to boost case acceptance.
Full-Arch Operations Set-up
Everything your practice needs to launch and manage the non-clinical side of full-arch dentistry.
Online Masterclass
This self-paced training helps your team learn every step of the full-arch sales process, from consult flow to objection handling, so they can start closing more high-value cases.
Ongoing Sales Coaching
We don't disappear after the first training. You'll get access to real-time coaching and CoachIQ—our AI powered tool that tracks your calls and shows your team how to get better, fast.
What's in the Full-Arch Sales Masterclass?
Everything your team needs to start closing full-arch cases with confidence.
32 Straight-to-the-point video lessons
Step-by-step breakdown of the full-arch sales process
Real scripts and objection-handling strategies
Tools for building trust and creating urgency
Lessons on patient psychology and consult flow
Downloadable guides, cheat sheets, and templates
Access on desktop, tablet, or mobile
Progress tracking for your team
Actual Case Study Results From the Full Arch Sales Masterclass
This practice saw a 654% year over year improvement.
"Exceptional results"
"Showed me three principles which is connection with the patient creating the value of the patient to move forward."
- Dr. Edgar Rivera
"A wealth of knowledge"
"I worked with Stacy for several years now and she is hands down the best full arch sales person I’ve ever met."
- Gary Bird, SMC National
"Efficient and effective"
"It really helped us figure out what we were doing right, what we were doing wrong. "
- Graham and Joe Mang
"Highly recommend this"
"I was blown away by Stacy's experience. Through coaching, we've been able to close about 4-5 full arch cases per week.
- Dr. James Kiehl, DMD
"I was left so motivated and ready"
"I was left so motivated and ready to change more patients lives with full arch dentistry."
- Emily Keihl
"Stacy's truly a master"
"She's truly a master at taking leads, converting those leads to consults, and converting consults into patients. "
- Dr. David
"Has really been a gamechanger"
"Our sales have gone up, our show rate has gone up. It's really been impactful for us." - Amanda
"Extremely helpful"
"Stacy has been extremely helpful to our clients and then had tremendous results. She knows what she's doing."
- Ardi
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Full-Arch Sales Masterclass
Learn how to get patients to show up and say “yes” to Full-Arch Treatment.
$4000
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